Content Marketing Johannesburg South Africa
Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc. Content marketing is focused not on selling, but on communicating with customers and prospects. There is nothing more important than having regular, crystal clear communication with your customers. And once you start getting customers, the next step is… getting more customers. And one of best ways to do this is to keep your first batch of customers so happy that they won’t hesitate to recommend you to your new clients. But first you have to do some marketing, and the best way to do this is with high quality content. Johannesburg based companies have the advantage of a few excellent content publishers that can help them get going. But these days you can be anywhere in South Africa, or even the world to get good service. Of course there are lots of “shysters” out there too, so make sure they know what they are doing. The quickest and most basic test is to see how their own websites rank. Are they coming up high on page 1 of the search engine results, or are they buried somewhere down on page 3? If the latter, run away and find another service with experience in marketing content, AND whose page comes up high on Google.